Oysho strengthens its presence in the world of padel with new partnerships, becoming the technical sponsor of the Italy Major Premier Padel and the naming partner and technical sponsor of the Oysho Milano Premier Padel P1.
Sponsorships in Premier Padel: Italy as a strategic focus
Oysho continues expanding its presence in the world of padel, positioning itself in Italy, a country with significant growth in this sport. The brand is increasing its commitment to the international Premier Padel circuit by sponsoring two major events.
The first event will take place in Rome from June 9 to 15, with the BNL Italy Major Premier Padel, one of the four Majors in the Premier Padel professional circuit. This event is key in the calendar, awarding more points for the world ranking and higher cash prizes. The Italy Major will be held at the iconic Foro Italico in Rome, also home to the prestigious ATP1000 tennis tournament, a venue combining Roman history with elite sport. As the technical sponsor, Oysho becomes one of the main allies of the event, outfitting the staff, volunteers, and ballboys with its official uniform.
The second stop will be in Milan, from October 6 to 12, with the Oysho Milano Premier Padel P1, a P1 category international padel tournament. Its first edition in 2022 marked a milestone as one of the eight inaugurals Premier Padel tournaments. Held at the Allianz Cloud in Milan, this tournament offers a unique and high-level experience for both players and fans. Oysho becomes the naming partner and technical sponsor of the event, providing the official textiles for the competition.
With these two international commitments in professional tournaments and its recent presentation of its elite padel athlete team, Oysho is taking another step forward in the global growth of padel.
Expansion in amateur padel tournaments
Oysho has already been the naming & technical partner of the Oysho Premier Padel Valladolid P2 and the technical sponsor of Premier Padel Dubai P1 since 2024.
Additionally, in the amateur padel world, Oysho sponsors the Oysho Circuito Femenil in Mexico and the Oysho Women Padel in Spain.
Oysho will also organize Oysho Leagues, such as the OYSHO PADEL CLUB, among the clubs that the brand sponsors in Spain, Italy, Mexico, France, and Germany. The winner will have the chance to play a match on the courts of the Oysho Premier Padel Milano P1 tournament.
Oysho Padel Athletes: an elite team
As part of its commitment to the growth of padel, Oysho has formed a team of professional players with some of the most outstanding figures on the international circuit. Among them, Alejandra Salazar stands out, one of the best players in the history of padel with six world championships and five years as world number one.
Also forming part of the team are SofÃa Araújo (Portugal), Alejandra Alonso (Spain), Carmen Goenaga (Spain), Alix Collombon (France), Raquel Eugenio (Spain), Martina Calvo (Spain), Carlotta Casali (Italy), Carla Touly (France) and Ana MarÃa Cabrejas (Mexico). In addition, Oysho has backed the ‘Next Generation’ with emerging talents such as Milla Blaschke (Germany) and Marta Eugenio (Spain), who represent the future of women’s padel.
To boost these athletes, Oysho has added two internationally renowned coaches to its team: Marcela Ferrari, current coach of the Italian national team and coach of LucÃa Sainz, and Emmie Ekdahl, one of the most influential figures in the promotion of padel in Europe.
Digital expansion and alliances with clubs
Oysho’s strategy in padel tennis also includes a strong commitment to digitalisation and technology. The brand has signed an alliance with Playtomic, the world’s leading padel court booking platform. This application, which has more than one million active users, allows players to find and book padel courts in more than 5,000 clubs in 50 countries. With this collaboration, Oysho reinforces its presence in the digital ecosystem of padel and connects directly with the community of players.
On the other hand, Oysho has also established sponsorship agreements with several leading clubs in Europe and Latin America. These include the Club Back wall boasts in Mexico City, Casa Padel in Paris, the Vallparc Tennis Club and the Barcino Tennis Club in Barcelona, NAC in Marbella, Padel8 Milano in Italy and TIO TIO Rooftop in Berlin. These sponsorships strengthen its presence in key markets and consolidate its strategy of supporting the practice of padel at a local and international level.
A global growth strategy for Oysho
With these initiatives, Oysho not only positions itself as a leading brand in sports fashion, but also reinforces its commitment to the growth of padel at a global level. Its commitment to professional tournaments, the development of new amateur competitions, the training of a team of elite players and the digitalisation of the sport through Playtomic make it a benchmark in the padel industry. With a well-defined strategy, Oysho seeks to consolidate itself as a key player in the professionalisation and expansion of padel in the coming years.
|
You may be interested in: |
